READ A PENGUIN
Aimless-scrolling drains our focus, making us easier to control - so penguins use’s this fact to fix this problem. because he’s had enough.
This campaign pulls London commuters out of the phone trance and redirects their attention to reading instead.
Firstly we will install secret bookcase-style special builds near stations for Londoners to collect free penguin books.
Books will be printed on the floor of long Tube stations like King’s Cross, Oxford Circus, Green Park, and London Bridge to get commuters automatically reading as they walk.
The 'watchers' billboard uses motion-sensor eyes to follow commuters and silently intimidate commuters into reading. It's reminder that someone - or something - is always watching.
