Puma - INSYNC
Its harder for women to stay consistent when their body is inconsistent .By age 17, 50% of girls drop out of sports entirely.
We designed an app for young women with cycle-smart solutions that move with your body, not against it.
Fitness built for your flow.
Insync App: A study of 14,000 women found 88% experienced worse exercise performance during their menstrual cycle due to fatigue, cramps, and mood changes.
The PadAYBL Wall: 28% of women hold back from moving because of the fear of leaking. So we’ve created a Guerrilla marketing stunt to motivate and support them to download the app and to workout.
