Lidl - FOR THE LOVE OF PASTRIES
Lidl’s is loved for their budget friendly dupes and iconic bakery goods.
Introducing Lidia’s Secret — a cheeky limited-edition gift box filled with Lidl’s most-loved pastries, dressed to flirt and made to share (or devour) with someone special.



Lidl is giving its Apple Turnovers, Cinnamon Swirls, and Butter Croissants a flirty makeover with packaging inspired by Victoria’s Secret. Romantic? Maybe. Cheeky? Definitely. Because what says "I love you" more than gifting your girlfriend a buttered croissant, or your husband a pair of cinnamon swirls?
Lidl - FOR THE LOVE OF PASTRIES
For the real lovers of Lidl bakery, let’s turn that flaky obsession into something bigger (literally)?
Introducing The Cuddle Croissant — a giant, bakery-inspired cushion that brings flaky comfort to your bed, couch, or cuddle pile




Couples, singletons, croissant lovers - your weekend plans just got fluffier. We know you love Lidl croissants - but would you take one to bed? Soft, golden, and here to stay. For those who take comfort food seriously. Because sometimes, all you need is a duvet day and your favourite flaky companion.